In a recent statement, renowned agricultural expert Paschal Nnaemeka has raised concerns about a growing trend in agribusiness that could significantly impact farm productivity and decision-making. Addressing CEOs, Nnaemeka cautioned against the dangers of relying on incomplete or one-sided reports from quality control personnel, which often highlight only the negative aspects of farm performance without providing context or acknowledging successes.

Nnaemeka emphasized the importance of balanced reporting, stressing that quality control officers should engage with farm managers who have firsthand knowledge of the operations. “When reports fixate solely on issues like underperforming crops without recognizing what’s working, it creates a skewed narrative. CEOs are then left making decisions based on partial information, which can harm long-term goals,” Nnaemeka warned.

He urged agribusiness leaders to ensure that their teams provide a full picture, showcasing both challenges and achievements. This, Nnaemeka believes, will support more accurate decision-making, foster team morale, and ultimately drive sustainable growth in the sector.

For agribusiness CEOs, this advice comes as a timely reminder to reassess their evaluation processes to ensure well-rounded, informed strategies for farm management.